Hey everyone,
Welcome to our first official blog post! We will be using this blog to showcase what services you can find on our platform, highlight the brands and consultants we are partnering with, and share some tips and tricks to live a more sustainable lifestyle.
Before we dive into introducing our brand partners, we want to share our story. Trace is the culmination of a multi-year journey that starts with our founders, Kruppa and Induja.
Our founders have been in each other's lives since they entered a business competition together in high school, and have been through each other’s big life moments such as graduations, engagements, and weddings. Kruppa has always had a passion for impact and fashion, and Induja has always been passionate about sustainability. They both came together through recognizing one of the biggest culprits of climate change: fast fashion.
As many of you know, the fashion industry has a significant role to play in the battle against climate change, as a major contributor to environmental degradation. The rise of overconsumption, due to the influence of social media and rapidly evolving trends, paired with the growing popularity of fast fashion brands has accelerated the negative impact of the fashion industry.
Amidst the chaos, our founders started to discover the true impact of every purchase they made, and wanted to find ways to reduce their own carbon footprint and contribution to this global problem. However, they discovered that as a consumer it's difficult to know where to look. Many large brands today market themselves as becoming more sustainable, but the industry is still not very transparent, and there’s no source of truth when it comes to understanding the impact of a purchase.
In talking to friends and other consumers, we discovered a common thread: many are eager to make more sustainable shopping choices but often struggle with where to start and what information to trust. This ignited our idea to create a space where consumers can not only learn about sustainable brands, but easily trace their own environmental impact, embracing circularity in their daily lives.
That's why we embarked on this mission to create Trace – a platform designed to connect conscious consumers with small and medium-sized sustainable brands. By bringing together environmentally conscious consumers and sustainable brands, Trace seeks to empower individuals to make informed choices that align with their values. The platform is a celebration of those brands that prioritize ethical and sustainable practices, providing them with a spotlight to shine.
We’re excited to invite all of you to join us and carve your own sustainability path. We understand the importance of community in fostering change, and we’re here to connect you with like-minded individuals passionate about sustainable fashion. Together, let's learn, grow, and shape the future of fashion with intention and purpose.